About Face. The Essentials of Interaction Design by Alan Cooper

By Alan Cooper

The crucial interplay layout advisor, absolutely revised and up to date for the cellular age
About Face: The necessities of interplay layout, Fourth Edition is the newest replace to the e-book that formed and developed the panorama of interplay layout. This finished advisor takes the global shift to smartphones and capsules under consideration.  New details comprises discussions on cellular apps, contact interfaces, display measurement concerns, and more. The new full-color inside and detailed format larger illustrate sleek layout concepts. 

The interplay layout career is blooming with the good fortune of design-intensive businesses, priming buyers to count on "design" as a severe component of industry luck. shoppers have little tolerance for web pages, apps, and units that do not reside as much as their expectancies, and the responding shift in enterprise philosophy has develop into widespread. About Face is the e-book that brought...

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CONTENTS Part I: Goal-Directed Design CH 1: A Design Process for Digital Products The Consequences of Poor Product Behavior Why Digital Products Fail Planning and Designing Product Behavior Recognizing User Goals Implementation Models and Mental Models An Overview of Goal-Directed Design CH 2: Understanding the Problem: Design Research Qualitative versus Quantitative Data in Design Research Goal-Directed Design Research Interviewing and Observing Users Other Types of Qualitative Research Research Is Critical to Good Design CH 3: Modeling Users: Personas and Goals Why Model?

A hundred pages of user survey data don’t easily translate into a set of product requirements. They say even less about how those requirements should be expressed in terms of a meaningful and appropriate interface structure. Design remains a black box: “A miracle happens here…” This gap between research results and the ultimate design solution is the result of a process that doesn’t connect the dots from user to final product. We’ll soon see how to address this problem with Goal-Directed methods.

Similarly, marketing, sales, and other business units follow their own well-established methods for ensuring the commercial viability of new products. What’s left out is a repeatable, predictable, and analytical process for ensuring desirability: transforming an understanding of users into products that meet their professional, personal, and emotional needs. In the worst case, decisions about what a digital product will do and how it will communicate with users are simply a by-product of its construction.

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