Activating the Tools of Social Media for Innovative by Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

By Ann Majchrzak, Elizabeth Fife, Qingfei Min, Francis Pereira

The use of social media instruments within the firm is increasing speedily and but, agencies are nonetheless doubtful in regards to the total price of this job and the way most sensible to facilitate worthwhile results. the point of interest of this publication is, from a managerial perspective, the keep watch over of data, the level to which such instruments can improve worker delight and the way top to exploit social media instruments to achieve particular results together with cutting edge collaboration. As businesses flip to IT strategies as substitutes for face-to-face engagements, an knowing of the social dynamics – how staff can most sensible converse, locate and use details and generate motivation via computer-mediated actions is prime. Lingering questions relate to the strategic use of those instruments; many huge businesses are utilizing Facebook-like functions as a result of worker call for, yet usually are not learning results comprehensively or coping with procedures to create wanted results. This booklet fills this data hole via analyzing the method and result of a managed research in businesses, one within the US and the opposite in China. In each one corporation “wiki demanding situations” have been brought to staff who have been supplied guidance to provide goal-oriented results. The e-book research the implications in each one case and recommend instructions for corporations to accomplish “wiki-readiness” to help innovation and co-creation.

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By offering tools and findings, this brief provides practical guidelines as well for how collaborative innovation is best supported in the enterprise through the use of social media tools. The two tools specifically developed as a result of this research are also intended to help practicing managers decide when they should pursue social-media-based collaborative. As traditional modes of innovative activity come under pressure due to influences from outside the enterprise such as fast-moving, agile players and disruptions from emerging non-traditional companies from the developing world, new organizational patterns and processes will necessarily be needed to compete.

1007/978-3-319-03230-6_5, Ó The Author(s) 2014 25 26 5 Contributions study thus contributes to an understanding of a rapidly growing activity (use of online tools to support innovation) which is taking several forms: competitions, internal wiki-based discussions, challenges and community collaborations among others. The traditional social activities of innovation that often involve only a small selected group in a closed environment has been criticized as lacking in the speed, flexibility and inclusiveness needed for the future enterprise to both effectively respond to new sources of ideas and to respond to complex problems.

Beyond understanding how a new process of innovation can be supported in an enterprise setting, this study has implications for other contexts where knowledge is dispersed spatially and temporally. Additionally, this Brief advances our theoretical understanding of social media use in the enterprise setting and how such tools can influence and increase the effectiveness of not only collaborative innovation and building collective intelligence, but also other activities such as knowledge sharing and the management of virtual teams.

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