An introduction to tourism by Leonard J Lickorish

By Leonard J Lickorish

An advent to Tourism is the fundamental advisor to the tourism undefined. It presents a entire and authoritative advent to all features of tourism including:
the background of tourism; elements influencing the tourism undefined; tourism in constructing nations; sustainable tourism; forecasting destiny trends.


Tourism has replaced notably lately with the onset of many technological and monetary alterations and an ever expanding challenge for the surroundings. This publication presents a down-to-earth creation to this complicated and multi-faceted industry.

This important advent is written for all scholars of tourism and all these focused on the who need to know extra concerning the constitution, part actions and atmosphere during which they work.




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Entertainment and marketing activity contributed to the attractions of city and resorts. The hoteliers of Monte Carlo started the Monte Carlo rally to attract off-season trade before 1914. Similarly a hotel company played an important part in creating the London to Brighton vintage car event. Transatlantic travel for pleasure started in the 1860s, and the grand tour concept was followed. Improved transport and increasing wealth found a strong latent demand, motivated by curiosity and the appeal of education values and new experience.

There is a growing interest in specialization in activity, travel for a purpose, for sport, learning, health or pursuing hobbies. The major reduction in the real cost of foreign travel, especially on long-distance routes, has opened up new possibilities, and greatly increased competitive forces. An expectation for higher quality, value for money and interest in environmental satisfactions are important new factors affecting overall demand. The appeal of former simple ‘mass products’ such as hot sun, sea and sand is no longer sufficient to ensure long-term success.

It is the concept of tourism as a market and a demand force which gives it its unity and identity. There are many subdivisions or segments needing special treatment, such as travel for business (including large movements to conferences and trade fairs), travel for pleasure in an increasing variety of products, travel by senior citizens, young people, education and health. 35 36 An Introduction to Tourism Each segment needs careful description or labels. There is a tendency for loose or vague definition.

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