Methodische Entwicklung technischer Produkte. Methoden by Udo Lindemann

By Udo Lindemann

Entwicklung technischer Produkte ist weit mehr als Konstruktion und layout. price administration, Kundenanforderungen, company layout - nur einige Stichworte, die die Komplexität beschreiben. Wenn die verfügbare Zeit nur noch in Monaten gemessen wird, dann sind neue, systematische Methoden zur supplier der Produktentwicklung gefordert. Dieses Buch konzentriert sich auf die Beschreibung und Vernetzung von bewährten Arbeitsmethoden in der Produktentwicklung. Die Methoden werden in ihrer Struktur sowie ihren Wirkmechanismen beschrieben, nicht als "Rezepte" vermittelt, sondern als eine sinnvolle Kette von Fragen und alternativen Möglichkeiten der Beantwortung dieser Fragen. Dadurch rücken Methoden geringerer Komplexität in den Vordergrund, wodurch die erforderliche Anwendungsflexibilität unterstützt wird. Für die Methodenauswahl und die Adaption werden Wirkungen und Nebenwirkungen der Methoden beschrieben und komplexere Methoden wie Szenariotechnik, QFD, TRIZ und FMEA in einer spezifischen Anwendungssituation dargestellt. Die geeignete Vorgehensweise ergibt sich aus der optimalen Kombination der einzelnen Methoden, flexibler Anwendung und der Adaption  an die Rahmenbedingungen. Der Entwicklungsleiter kann seine Vorgehensweise damit flexibel optimieren.  

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Leveraging Brands in Sport Business by Mark P. Pritchard, Jeffrey L. Stinson

By Mark P. Pritchard, Jeffrey L. Stinson

This edited textual content compiles complex fabric when it comes to process and advertising within the box of activities company. that includes contributions from specialists around the activities company box, the e-book ways method from the perspective of dealing with and advertising a model. With built-in current-day examples highlighting practices and matters, in addition to ‘real-world’ utilized video situations, this e-book is perfect for advertising scholars and activities company practitioners trying to achieve strategic insights into the industry.

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Marktforschung: Grundlagen der Datenerhebung und by Alfred Kuß (auth.)

By Alfred Kuß (auth.)

Alfred Kuß vermittelt in intestine verständlicher Weise die wesentlichen Grundlagen der Methodik – Datenerhebung und Datenanalyse – der Marktforschung. Im Vordergrund stehen die zentralen Aspekte der Marktforschung, weniger die technischen info einzelner Methoden oder die Spezialprobleme bestimmter Anwendungsbereiche. Ziel ist es, dem Leser ein solides und tiefgehendes Verständnis der Marktforschung zu vermitteln und damit die foundation für die Anlage und Verwendung von Marktforschungsuntersuchungen zu schaffen.

In der four. Auflage wurden alle Kapitel überarbeitet, aktuelle Entwicklungen wurden durchgehend integriert.

Der Inhalt

Forschungsprozess, Untersuchungsziele und Untersuchungsdesigns

Repräsentative Befragungen und Stichprobenziehung

Frageformulierung und Fragebogenentwicklung

Qualitative Untersuchungen, Beobachtungen, Experimente und Panels

Datensammlung und Datenaufbereitung

Deskriptive Datenanalyse und Schlüsse auf Grundgesamtheiten

Lineares Modell und multivariate Analyseverfahren


Die Zielgruppe

Studierende der Betriebswirtschaftslehre mit dem Schwerpunkt advertising; Praktiker, die mit der Vergabe oder Verwendung von Marktforschungsuntersuchungen zu tun haben.

Der Autor

Prof. Dr. Alfred Kuß lehrt Betriebswirtschaftslehre, insbesondere advertising, am Marketing-Department der Freien Universität Berlin.

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Startup: An Insider's Guide to Launching and Running a by Kevin Ready

By Kevin Ready

Startup: An Insider's advisor to Launching and operating a enterprise is for those who are first-class at anything - product or internet improvement, writing code, advertising or promoting whatever - yet who're now toiling for others. but they've got lengthy had a dream: to take that distinctive ability set and use it, on their lonesome phrases, in a startup enterprise. This development is romanticized by means of the media within the kind of the "tech entrepreneur" - the fellow brainstorming with friends in a storage who finally ends up promoting his startup for thousands. yet what's the truth in the back of tales like that one? For that subject, what psychological methods, frames of reference, difficult knocks, and classes discovered make up the "back story" at the back of any startup luck? This ebook not just unearths the particular event of entrepreneurship, however it presents readers with a collection of common entrepreneurial talents and instruments they could use to construct a company.

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Chance or Choice: Unlocking Innovation Success by Greg McLaughlin, Vinny Caraballo

By Greg McLaughlin, Vinny Caraballo

Twenty-first century advances in expertise, transportation, and enterprise versions have enabled businesses of all sizes to go into markets as soon as considered the specific area of huge companies. during this setting, innovation has emerged because the aggressive differentiator that would propel businesses to develop into international leaders.

Supplying sensible counsel for integrating innovation during the organization, Chance or selection: Unlocking Innovation Success introduces the authors’ proprietary ENOVALE method. ENOVALE is a blueprint that gives leaders and executives of any association with a strategic framework to start up and retain innovation and accomplish a sustainable aggressive advantage.

What makes this publication varied is that it originates from many years of expertise, state of the art learn, and empirical facts. the consequences come from the authors’ paintings on venture impression, an ongoing multiyear worldwide learn to degree attitudes, evaluations, and disposition of other cultures in the direction of innovation. increasing at the present definition of innovation, the e-book:

  • Spells out an in depth "how-to" process for these answerable for innovation leadership
  • Outlines functional options and time-tested strategies
  • Emphasizes the function of the person because the final innovator
  • Presents recommendations which are appropriate throughout various industries, together with the companies industry

Rather than relegating innovation to the R&D and engineering services, the ebook extends the ENOVALE framework into all capabilities of your company. It additionally information a venture process precious for any form of innovation that can assist you lead your groups in leveraging the cutting edge functions valued via your clients and clients. through the booklet, the authors define the instruments and ideas it is important to circulate your company from easily surviving to thriving in today’s brutally aggressive international environment.

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Critical Management Studies: A Reader (Oxford Management by Chris Grey, Hugh Willmott

By Chris Grey, Hugh Willmott

'Critical administration stories' or 'CMS' has emerged during the last ten years because the time period to explain a various workforce of labor that has followed a serious or wondering method of the normal matters of administration stories. during this time, CMS has come to exert an expanding impression in administration and administration reviews, and whereas it has caused fierce debate approximately its validity and use, there's no doubt that the speedily growing to be curiosity in CMS has produces a colourful and fascinating physique of labor. Chris gray and Hugh Willmott, best experts during this region have accrued jointly eighteen readings, which replicate those advancements, and convey why CMS has turn into a major box of study. The booklet is split into 4 sections, 'Anticipating CMS', many of the roots of CMS, 'Studying administration Critically', 'Critical stories of Management', and 'Assessing CMS", analyzing a number of the inner and exterior severe discussions of CMS. each one studying and it really is value is brought by way of the editors, and of their creation to the reader, they replicate extra commonly at the background of CMS. particularly, they give thought to its institutionalization, either when it comes to its changing into an identifiable physique of labor or method, and its institutional context inside of enterprise faculties and certainly what it capability to provide a Reader of severe paintings. As an evaluate of CMS, the Reader can be of curiosity to teachers, researchers and scholars of administration reviews. As an advent to CMS, the publication will turn out worthwhile to scholars taking classes requiring familiarity with the CMS literature.

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Complete MBA For Dummies by Kathleen Allen, Peter Economy

By Kathleen Allen, Peter Economy

Are looking to get an MBA? the full MBA For Dummies, 2nd variation, is the sensible, plain-English consultant that covers all of the fundamentals of a top-notch MBA software, aiding you to navigate today’s such a lot cutting edge company ideas. From administration to entrepreneurship to strategic making plans, you’ll comprehend the most well liked traits and get the most recent recommendations for motivating staff, construction international partnerships, coping with chance, and production.

This enjoyable, easy-to-access advisor is filled with important info, information, and checklists that can assist you lead, deal with, or perform any enterprise at a excessive point of competence. You’ll the best way to use databases for your virtue, realize and gift your staff, study monetary statements, and comprehend the demanding situations of strategic making plans in a world company setting. You’ll additionally study the elemental principals of accounting, get a grip at the strategies at the back of shares and bonds, and learn the way know-how has revolutionized every little thing from production to advertising. observe the right way to:

  • Know and reply to your customers’ wishes
  • Handle budgets and forecasts
  • Recruit and maintain best humans
  • Establish and run worker groups
  • Use Sarbanes-Oxley in your company’s virtue
  • Negotiate with the simplest of them
  • Build long term relationships with consumers
  • Avoid universal managerial blunders
  • Improve funds circulate
  • Market your services and products
  • Make the main of your ads greenback

when you be aware of what an MBA understands, the sky’s the restrict. learn the full MBA For Dummies, 2nd version, and watch your occupation take off!

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ABB — Der tanzende Riese: Von der Fusion zum erfolgreichen by Kevin Barham, Claudia Heimer

By Kevin Barham, Claudia Heimer

Kevin Barham und Claudia Heimer haben das erste Buch zum bewunderten strategischen Weg der ABB von der Fusion zum erfolgreichen worldwide participant geschrieben. Der Zusammenschluß der schwedischen ASEA und der schweizerischen BBC im Jahre 1987 struggle der Ausgangspunkt dieser beeindruckenden Entwicklung. Es spricht für sich, dass heute kein anderes Unternehmen weltweit so häufig als beispielhafte Fallstudie für visionäres strategisches administration und intelligente dezentrale Unternehmenssteuerung verwendet wird wie ABB.
Das Buch zeichnet diesen erfolgreichen strategischen und organisatorischen Weg nach und beleuchtet auch die bedeutende Leadership-Rolle von Percy Barnevik und Göran Lindahl.
Heute fusionieren immer mehr Unternehmen. Wie die Probleme der HypoVereinsbank oder von Hoechst/Aventis zeigen, ist deren Erfolg höchst ungewiss. Neu entstehende Giganten können additionally von den Erfahrungen des Strategie- und Leadership-Vorbilds, des Fusions- und Global-Player-Vorbilds AseaBrownBoveri viel lernen.

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By M. Casey Murdock

Tax perception: For Tax 12 months 2013 and Beyond will educate you to take keep watch over of life’s greatest expense—taxes. on your lifetime, you'll spend extra money on taxes than on anything. regardless of that truth, you most probably be aware of the present costs of films and milk yet don’t understand what your marginal tax cost is. you recognize the place to get the most affordable gallon of gasoline to save lots of a dollar or , yet you don’t provide a notion to the tax thoughts you need to be utilizing without delay that may prevent hundreds of thousands. Why? Is it too complex and complicated? Too disagreeable? In Tax Insight, tax professional Casey Murdock opens up the area of taxes with remarkable readability and straightforwardness. As you can find, you may have close by a number of how you can lessen your taxes. With daily language and real-life examples, Tax perception offers you the keys to minimizing your tax burden.

This e-book includes details you would like whether you will have a tax consultant or use a software like TurboTax. Tax execs are busy and occasionally too wary, and courses frequently omit possibilities that you can get monetary savings. it is also for these of every age and source of revenue degrees, together with enterprise proprietors. Tax Insight:

  • Breaks down the most important parts of taxes comfortably and ease.
  • Provides a roadmap to paying as little tax as attainable.
  • Helps you recognize in case you should still do it your self or lease a qualified.

While there are lots of encyclopedic books on taxes—like J.K. Lasser’s Your Taxes—there aren’t approximately adequate that describe the tax code in simple language. excess of a rehash of impenetrable IRS "help" files, Tax Insights is geared up the way in which most folk imagine and offers rules in transparent, uncomplicated language. if you are going to buy this e-book and make the most of its recommendation, you'll keep money.

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Preismanagement im Investitionsgütermarketing: Modelle für by Nikolaus Poscharsky

By Nikolaus Poscharsky

Der Anteil von Investitionsgütern, die sich in der Reifephase befinden, beträgt heute in den alten Bundesländern mehr als sechzig Prozent. Oft herrscht in diesen Märkten starker Preisverfall und hoher Kostendruck. Herkömmliche Methoden der Preissetzung und Marktbearbeitung geben angesichts dieser Bedrohung keine befriedigenden Antworten. Nikolaus Poscharsky veranschaulicht, daß die Größe Preis gerade im organisationalen Beschaffungsprozeß mehr als nur eine Kosteninformation für den Nachfrager beinhaltet. Formale Funktion, Verantwortlichkeit und Kompetenz des Kaufbeteiligten bestimmen dessen individuelles Streben nach Preisinformationen sowie deren Verarbeitung. Wer diese Prozesse erkennt und zu nutzen weiß, erschließt sich ein power von Wettbewerbsvorteilen.

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