Clear and to the Point: 8 Psychological Principles for by Stephen M. Kosslyn

By Stephen M. Kosslyn

Actual or fake? such a lot PowerPoint displays are: ·compelling ·illuminating ·informative ·clear and to the purpose solution: fake Make a transformation following the rules of Stephen Kosslyn: ·a international authority at the visible mind ·a transparent and interesting author Making PowerPoint displays which are transparent, compelling, memorable, or even relaxing isn't really an imprecise paintings. during this e-book, Stephen Kosslyn, a well known cognitive neuroscientist, offers 8 basic rules for developing a presentation that takes benefit of the data smooth technological know-how has found approximately conception, reminiscence, and cognition. utilizing thousands of pictures and pattern slides, he exhibits the typical error many of us make and the easy how one can repair them. for instance, by no means use underlining to stress a word--the line will bring to a halt the ground of letters that experience descending strains (such as p and g), which interferes with the brain's skill to acknowledge textual content. different information comprise why you might want to kingdom your end initially of a presentation, while to take advantage of a line graph as opposed to a bar graph, and the way to exploit colour properly. by means of following Kosslyn's rules, a person should be in a position to produce a presentation that works!

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Extra info for Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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3. This slide introduces the topic of the presentation. The black frame helps to draw the viewers’ attention to the text. 4. This slide acknowledges that many people have an overly narrow view of what psychology is and believe that it pertains only to psychotherapy. The audience needs to be disabused of this idea early in the presentation. 5. 6. To begin to illustrate the power of graphics, I present data in a table and ask whether any group (with group defined by the different combinations of gender and income level) shows different effects of age on triglyceride levels (these are fictional data).

I end by returning to the opening slide, which not only reminds the audience of the topic and my identity, but also may help them stay on topic during the question session. Getting the message across: Delivering the presentation Because your presentations should be conceived and constructed from the outset to be delivered to an audience, this chapter would not be complete without a brief discussion of how to deliver presentations. 1. Speak to—not at—your audience. Keep in mind the three following recommendations.

My advice focuses on how to structure your presentation so that your audience will receive and retain your message. Although there are no formulae that guarantee that you will convince your audience, 17 18 Clear and to the Point I can tell you this: If you ignore the three goals and the eight principles, you may as well be getting ready to run a foot race with one leg tied behind your back. The three goals and principles that address them are as follows; each goal draws on the previously mentioned principles as well as the ones added specifically to address that goal.

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