Commercial Photographer's Master Lighting Guide: Food, by Robert Morrissey

By Robert Morrissey

Advertisement photos are powerful, expertly lit photos that command the audience cognizance and converse whatever concerning the services or products that grabs and holds the audience recognition. during this ebook, Robert Morrissey introduces reader to the instruments of the alternate. Readers will easy methods to opt for and place lighting fixtures for a large choice of jobs - from huge items like vehicles to small, extra difficult gadgets like jewelry. With the fundamentals coated, the consultant is dedicated to the creation of over forty photographs, made for actual assignments.

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Extra info for Commercial Photographer's Master Lighting Guide: Food, Architectural Interiors, Clothing, Jewelry, More

Sample text

A medium softbox is positioned in the front-left A medium softbox on a large studio stand is corner of the set, 45 degrees to the subject. A positioned at the left of the set. The light is at 6-foot white bounce card is positioned at the a 45-degree angle to the subject. A large white front-right corner of the set at a 45-degree bounce card at the front right of the set is at angle. It bounces light onto the subject, allow- a 45-degree angle to the subject. It bounces ing us to see detail on her face and body.

Tip: When your client arrives, have the tabletop setup ready to go. Have a basic lighting plan in mind and a chair for the client to sit in. This makes the client feel welcome. Larger Sets Many products require larger, more elaborate sets. When creating a larger set, make sure it is sturdy and will hold the weight or size of the products you will photograph. Trust me, when you have several products on the set, you don’t want your set to get bumped and fall apart while you’re putting the finishing touches on your composition.

00 each. They are great for large sets because they are lightweight but strong, do not warp, and are ready to paint. Of course, you’ll need a larger backdrop pole, larger stands, and the paper of your choice. This set is safe, predictable, and inexpensive. It can also be quickly assembled and disassem- Tools for a Larger set four sawhorses two hollow doors two large stands backdrop pole large paper backdrop three medium A-clamps two Manfrotto Super Clamps This diagram shows the elements required for a large product setup.

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