By Cynthia Carter, Linda Steiner
*How is gender developed within the media?*To what volume do media portrayals of gender impression our daily perceptions of ourselves and our actions?*In what methods do the media strengthen and infrequently problem gender inequalities?The Media and Gender Reader presents a full of life and interesting creation to the sphere of serious media and gender examine, drawing from a large menu of intriguing and critical overseas scholarship within the box. Featured here's the paintings of authors learning a wide range of leisure, information, grassroots and new media texts, associations and audiences from a various variety of conceptual and methodological techniques. the subjects featured comprise, between others, gender identification and tv speak indicates, the commercialisation of masculinity, historic portrayals of ladies in ads, representing lesbians on tv, the cult of femininity in women's magazines, gender and media violence, the sexualisation of the preferred press, racist sexual stereotyping in Hollywood cinema, girls in renowned song, media construction and the empowerment of girls, cleaning soap opera audiences, woman avid gamers, the influence of media tracking, pornography and masculine energy, and women's old courting to the web. it is going to have foreign entice readers within the Humanities and Social Sciences, specifically in Mass conversation, conversation reports, Media reports, Cultural reports, Women's stories, Gender reports, Journalism experiences, and Sociology.
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Additional info for Critical readings: The Media and Gender Reader
The research outlined here shows that the w a y s in w h i c h audiences make sense of messages about gender in the media varies, sometimes considerably, from largely accepting traditional definitions of femininity to outright rejection (and somewhere in between). A t its best, it contributes to efforts to MAPPING T H E C O N T E S T E D TERRAIN Of MEDIA AND GENDER R E S E A R C H | challenge common-sense assumptions about gender by providing a wealth of empirical evidence that sometimes turns these assumptions on their head.
1995) Reading Women's Magazines. Cambridge: Polity. Hobson, D . (1980) Housewives and the mass media, in S. Hall et al. (eds) Culture, Media, Language. London: Hutchinson. , Stevenson, N . and Brooks, K . (2001) Making Sense of Men's Magazines. Cambridge: Polity. Lloyd, J . and Johnson, L . (2003) The three faces of Eve: the post-war housewife, melodrama and home, Feminist Media Studies, 3(3): 7-25. Mattelart, M . (1986) Women, Media, Crisis. London: Comedia. McCracken, E . (1993) Decoding Women's Magazines: From Mademoiselle to Ms.
Pointing to examples of 'hard m e n ' such as U S boxer M i k e T y s o n a n d V i n n i e Jones, the former British soccer player turned film actor, they ( 2 0 0 1 : 7) add: Countless numbers of m e n still act dominant a n d ' h a r d ' , deny their emotions, resort to violence as a means of self-expression, and seek to validate their masculinity in the public w o r l d of w o r k rather than the private w o r l d of family a n d relationships. M o r e o v e r , such performances not only often go uncriticised, they are i n fact lauded by m a n y , both w o m e n and other m e n .