Wine Positioning: A Handbook with 30 Case Studies of Wine by Pierre Mora

By Pierre Mora

This booklet introduces readers to the idea that and implementation of positioning innovations within the context of the wine undefined. that includes 30 case stories on manufacturers and wine areas world wide - all in line with an analogous rules - it provides a profitable, state-of-the-art process for the selling of wine. instead of concentrating on a small crew of elitist appellations, the Grand Crus universe and a handful of famous person manufacturers, the e-book addresses the genuine, day by day wine international. In gentle of globalization, it introduces cutting-edge wine positioning innovations, with an emphasis at the identification, segmentation and positioning of wine appellations and wine manufacturers. In its research of wine appellation types, the booklet examines neighborhood parameters like geology, heritage and wine turning out to be thoughts; compares proof, figures and actors; analyzes the signs which are being despatched to the industry and offers various key elements for success.

Similarly, the wine manufacturers types are analyzed at the foundation in their respective model identification and obvious advertising coverage. within the book’s ultimate half, it summarizes fresh advancements in wine advertising and marketing, together with the growing to be value of wine manufacturers as new territories within the worldwide winery, and the function of appellations because the essence of cultural range.

Show description

Read or Download Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World PDF

Similar food & drink books

Encyclopedia of Organic, Sustainable, and Local Food

The Encyclopedia of natural, Sustainable, and native nutrients pulls jointly a desirable array of numerous, interdisciplinary subject matters to supply an intensive assessment of our present replacement foodstuff procedure. With expanding realization fascinated by natural and native nutrition, many folks are drawn to those sustainable nutrition offerings. but regardless of its reputation, there are misconceptions and a common lack of information approximately natural and native foodstuff.

This encyclopedia illuminates social issues, financial tendencies, coverage impacts, and ecological phrases to supply a complete review. Contributions from professional authors from executive organisations, study universities, and personal firms offer key info on every one of those suitable issues. consuming is a simple human task, but many of us don't know the place their foodstuff comes from. This ebook is helping readers fill the distance among the fashionable and the factual.

Cooking with Rice: More Than 30 Favorite Recipes (Storey's Country Wisdom Bulletin A-126)

Find out how to prepare dinner rice completely and the way to exploit it in a large choice of recipes, from uncomplicated Baked Rice and Fried Rice to scrumptious dishes like Indonesian Rice Salad, Risotto with Peas, Cranberry Rice Croquettes, Paella, Rice Parisienne, Orange Cashew Rice, Indian Pilaf, Ginger Rice Casserole, Brown Rice Bread, Rice Pudding, and extra.

Dumplings All Day Wong: A Cookbook of Asian Delights From a Top Chef

Making tasty, particular dumplings hasn't ever been more uncomplicated with star chef, Lee Anne Wong's such a lot coveted recipes and strategies. each one recipe can have you developing exceptional dumplings and noodles to wow your loved ones and friends.

Lee Anne Wong used to be one of many most sensible 4 contestants on Bravo's best Chef in addition to a pass judgement on on Chopped and a visitor on particular Eats, The Wendy Williams convey, Iron Chef the United States and Unwrapped.

With scrumptious recipes equivalent to beef and Chive Dumplings with Soy Ginger Sauce, candy Corn Tamale Dumplings with Sesame-Avocado Sauce and chook Pad Thai Wontons with highly spiced Peanut Sauce, you'll have all of your site visitors begging for extra. You'll be a Dumpling grasp very quickly!

Hot and Hip Healthy Gluten-Free Cooking: 75 Healthy Recipes to Spice Up Your Kitchen

Seventy five fit Recipes to boost Your Kitchen
Dozens of recipes that turn out gluten-free doesn't suggest taste-free.
Just simply because you've long past gluten-free doesn't suggest you might want to cease consuming the meals you're keen on! no longer even bread, pasta, and dessert. The Badass Gluten-Free Cookbook makes it effortless to take pleasure in the entire advantages of a gluten-free nutrition whereas indulging in home-cooked foodstuff which are as scrumptious as they're effortless to make. The Badass Gluten-Free Cookbook incorporates a big variety of healthy and tempting recipes that may fulfill either your ardour for stable nutrition and your gluten-free lifestyle:
Mesquite flour savory breakfast muffins
Grilled Panini with buffalo mozzarella, roasted crimson peppers, and sundried tomatoes
Homemade ravioli with yam filling and sage butter
Ahi tuna kebabs over buckwheat noodles with miso sauce
Crusted poultry with fire-roasted tomato sauce
Pear and cranberry crisp
Chocolate biscotti with chipotle spice
And many more!
This e-book additionally contains a worthy advisor to stocking your kitchen with gluten-free staples and substitutes, and luxurious full-color images that might encourage your internal chef. The Badass Gluten-Free Cookbook is a no-nonsense advisor to cooking nice, fit foodstuff to your badass, gluten-free lifestyles.

Extra resources for Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Sample text

16 Issue 3, p325-335. 11p. Lockshin, Larry; Quester, Pascale; Spawton, Tony. Segmentation by Involvement or Nationality for Global Retailing: A Cross-national Comparative Study of Wine Shopping Behaviours. Journal of Wine Research. Dec 2001, Vol. 12 Issue 3, p223-236. 14p Mora, P. Livat, F. Does Storytelling Add Value to Fine Wines Wine Economic Policy: Vol. 2 1SS1 p1-54. 2013. Mora, P. Barbat, V. Toften, K. Hammervol, T. Sucessful Niche Firms and crisis in the wine industry Vol. 2 ISSN 1961-7798.

Ross, Karen. Product Labels What Information Do Consumers Want, and Will They Believe It? Journal of Food Products Marketing. 2000, Vol. 6 Issue 1, p25. Vrontis, D. Tharassou, A. The renaissance of Commandaria A strategic branding descriptive analysis. International Journal of Management Cases. 2012, Vol. 14 Issue 1, p110-125. 16p. Wei Zhao; Xueguang Zhou. Status Inconsistency and Product Valuation in the California Wine Market. Organization Science. Nov/Dec 2011, Vol. 22 Issue 6, p1435-1448.

It has even become a recognized abbreviation: ETD. The idea is attractive. It tells consumers, “Stop considering that wine is a complicated product. Just take it easy. ” Facilitating the act of purchase is of course the basic goal of any marketing manager. Simplifying decision making is a kind of lifestyle for many persons, especially in the United States. New entrants to the wine world, such as the South American and Australian producers, offer products that are or claim a form of complexity. They have allied themselves with mass market distributors to ensure a low price and marketing consistency of their product.

Download PDF sample

Rated 4.61 of 5 – based on 25 votes